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About Us

We are an African premium fitness, lifestyle and experience brand. All our products are designed and manufactured in South Africa. We believe physical activity impacts how we live and our ability to compete and succeed in life. The right attire that fits well and has cooling properties can prevent injury, minimise restriction, regulate and control body temperature, improve performance, boost confidence and improve motivation.


We supply high quality, durable activewear for runners, gym,

hiking and yoga fanatics as well as well-tailored casual wear

for all. We offer bespoke and personalised service to those

who need and require the service.​


We promote and enable health and fitness for all through various fun and convenient activities as well as sharing insightful and valuable knowledge.


We enable all our clients to look good with clothing that fits comfortably and has functionality.


We are passionate about health and fitness! We love colour!


We advocate for convenience, purpose, balance, self-expression and wholeness!


Our tribe consists of individuals who are active, driven, playful, self-assured and love to have fun. Those who exercise to keep fit and healthy, take pride in how they look, feel and present themselves.

Our brand stands for:
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